REVIVING ROSEMARY

LIFESTYLE COLLECTION LAUNCH CAMPAIGN

A wellness-led addition to Molton Brown’s fragrance collection, Reviving Rosemary was designed as a daily aromatherapy ritual - blending rosemary, eucalyptus, geranium, and cedarwood to instil clarity, balance, and emotional reset.

Rooted in the idea of a natural reset, the campaign celebrated botanical purity and the revitalising power of scent. We focused on creating a calm yet energising atmosphere - inspired by the ritual of a deep breath and the grounding effects of nature.

Fresh-cut herbs, natural shadows, and layered textures brought the formula’s richness to life — playing up the product’s physical textures to increase sensorial depth and emotional connection. Spritzes, slow sweeps, and ambient botanical movement mirrored the inhale–exhale rhythm of aromatherapy. Tonal greens and raw materials echoed the natural ingredients and grounded the campaign in tactile minimalism.

Global campaign across Stores, Concessions, Website, Third Parties, Email, Social Media & Digital Advertising.

ART DIRECTION & PRODUCTION | PHOTOGRAPHY, VIDEO & ANIMATION