About
I’m a Creative Director with 14 years’ experience in beauty and wellness retail.
I specialise in building visual identities, shaping campaign narratives and creating digital-first content that feels modern, intentional and culturally relevant. I’ve worked with brands like Molton Brown, Ciaté London, Blink Brow Bar and The Digital Fairy - leading creative across product launches, seasonal campaigns, packaging, ecommerce and social.
My approach is concept-driven and collaborative - balancing strategy with craft to create work that’s both visually striking and commercially grounded.
Clients
Accessorize, Barry M, Blink Brow Bar, Bumble & Bumble, Ciaté London, David Koma, Disney UK, Ghost Fragrances, Latest in Beauty, Lottie London, L'oreal Professional, MIXA, Molton Brown, Mulberry, New Look, No.7, Olivia Burton, Olivia Palermo, Origins, Revlon, Rock Cosmetics, Selfridges, Sephora, Smashbox Cosmetics, Sleek Makeup, Space NK, Tangle Teezer, The Body Shop & Vivienne Westwood.
Experience
Art Director
Molton Brown
October 2021 - Present
Junior Art Director
Blink Brow Bar
December 2017 - October 2021
Creative Direction & Consultancy
Freelance
March 2017 - Present
Senior Graphic Designer
Ciaté London
March 2012 - March 2017
Graphic Designer
Lottie London
November 2014 - March 2017
Junior Designer
Nail Rock
March 2012 - August 2013
Graphic Design Intern
Space NK
August 2011 - January 2012
Achievements
BA Hons Graphic Design Communication - 2:1 | 2007 - 2010
Foundation in Art & Design - Distinction | 2006 - 2007
UAL Chelsea College of Art & Design
Skills
Art Direction
Campaign Development
Brand Identity
Creative Strategy
Digital Content
eCommerce Design
Collaboration
Leadership
Video & Still Production