Out Of This World Beauty

LIMITED EDITION CHRISTMAS GIFTING CAMPAIGN

This campaign embraced celestial beauty, transforming everyday makeup into something cosmic and elevated. The creative direction drew inspiration from galactic textures - think moonscape shadows, stardust shimmer, and cosmic glow - translating them into aspirational visuals designed to captivate.

I crafted a visual narrative that felt ethereal yet accessible, bringing together deep-space palettes and tactile textures to highlight products in a fresh, otherworldly context. The design direction leaned into soft-focus close-ups, layered lighting and gradient backdrops to evoke a sense of wonder and discovery.

Featured bold, space-inspired hues with soft lighting, showcasing beauty products against minimalist, celestial backdrops. Introduced gentle light flares, slow zooms, and subtle shimmer bursts - creating hypnotic micro-moments for social feeds and stories.

Used across boutiques in Notting in Hill and Westfield White City, premium concessions in Fenwick of Bond Street, Selfridges Oxford Street and Liberty and a pop up event in Chelsea.

ART DIRECTION & PRODUCTION | NPD & PACKAGING | VM & RETAIL | DIGITAL & WEB | ANIMATION