Back To Basics

NEW YEAR CAMPAIGN

A quiet reset, Back to Basics focused on two hero treatments: Luscious Lash Oil and Nourishing Brow Oil. The campaign was built around the idea of simplifying beauty - championing quick, effective rituals that support natural, healthy growth and everyday confidence.

I stripped things back - visually and conceptually - to reflect the power of consistency and simplicity. Imagery focused on glowing skin, conditioned brows, and minimal styling, spotlighting the results of a pared-back ritual done right.

Clean compositions, natural light, and up-close textures to convey softness, health, and ease.

Used across boutiques in Notting in Hill and Westfield White City and premium concessions in Fenwick of Bond Street, Selfridges Oxford Street and Liberty, as well as all digital and social media channels.

ART DIRECTION & PRODUCTION | VM & RETAIL | DIGITAL & WEB | ANIMATION