HIT REFRESH

ROSEWATER MIST LAUNCH CAMPAIGN

Introducing Rosewater Mist, a delicate, micro-fine facial spray designed to hydrate, calm, and revive tired skin in an instant. Inspired by India’s deep-rooted love for the celestial rose, the campaign blended cultural reference with modern skincare needs - positioning the mist as a sensorial ritual for everyday reset.

Soft, serene, and skin-first, the visual identity captured both the product’s weightless texture and emotional benefit - a moment to breathe, cool, and restore. The rose served as both a symbolic and literal motif: a nod to heritage, hydration, and beauty in balance.

Clean, glowing skin layered with blush-toned petals, diffused light, and moments of real hydration. A slow-motion mist arc, petal flutters and soft lens refractions brought the sensorial effect to life - echoing the idea of pressing pause and hitting refresh.

Used across boutiques in Notting in Hill and Westfield White City and premium concessions in Fenwick of Bond Street, Selfridges Oxford Street and Liberty, as well as digital and social media channels.

ART DIRECTION & PRODUCTION | PRIMARY & SECONDARY PACKAGING | POS & IN-STORE PROMOTION | DIGITAL DESIGN | EMAIL MARKETING | MODEL CAMPAIGN PHOTOTGRAPHY | PRODUCT CAMPAIGN PHOTOGRAPHY | SOCIAL MEDIA PHOTOGRAPHY, ANIMATION & VIDEO | E-COMMERCE PHOTOGRAPHY | PRODUCT SWATCH PHOTOGRAPHY