BLUEBELL & WILD STRAWBERRY

NEW FRAGRANCE LAUNCH CAMPAIGN

A spring chapter in Molton Brown’s Artists of Note series, Bluebell & Wild Strawberry was inspired by perfumer Véronique Nyberg’s walks in nature and reimagined through the creative lens of London-based shoe designer Ancuta Sarca. The result: a contemporary fragrance story rooted in optimism, contrast, and renewal.

Ancuta’s signature style of repurposing materials informed the shoot direction, bringing in contrasts of softness and strength, new life and groundedness. The campaign was built around a narrative of seasonal transformation and sensorial escape.

Shot in a artist studio setting with natural light and subtle movement. Footwear, props, and colour palette co-curated with Ancuta Sarca to bridge beauty and design. Delicate transitions and ambient details evoked a meditative pace - mirroring the rhythm of walking through nature.

Global campaign across Stores, Concessions, Website, Third Parties, Email, OOH, Eventing, Social Media & Digital Advertising.

ART DIRECTION & PRODUCTION | PHOTOGRAPHY