Lottie London
BRAND CREATION & LAUNCH CAMPAIGN
A fresh, bold entry into the beauty market, Lottie London came to life through a full rebrand and launch campaign - built to resonate with Gen Z and millennial audiences looking for playful, inclusive cosmetics with a contemporary edge.
We forged Lottie’s unique visual language - tokenised through the logo, packaging, and overall style - with repeatable elements that feel fun, modern, and friendly. Every piece from the brand’s look and feel was designed to reflect her bright palette, bold expression, and accessible beauty point of view.
Visual Identity: Crafted a distinctive logo, vibrant colour palette, and packaging system designed to stand out on shelf and resonate online.
Digital-First Launch: Led the design and development of lottielondon.com and corresponding built for performance and brand storytelling.
Campaign Activation: Directed all launch visuals - from packaging and POS to product photography, social content, and digital editorial - with a focus on youthful, shareable energy.
Channel Strategy
Owned Platforms: Executed launch across website, social media and email marketing campaigns
Retail Presence: Styled POS and in-store displays to bring the brand’s character to life in real-world environments.
ART DIRECTION & PRODUCTION | NPD & PACKAGING | VM & RETAIL | DIGITAL & WEB | ANIMATION
