MERRY BERRIES & MIMOSA

LIMITED EDITION FESTIVE FRAGRANCE COLLECTION CAMPAIGN

A joyful celebration of contrast and surprise, Merry Mischief was created to capture the magic of the season - playful, nostalgic and full of energy. Inspired by candied red berries, sparkling mandarin, and soft mimosa, the fragrance blends freshness and warmth with a mischievous twist.

I directed the campaign from concept through to execution, crafting a visual world that brought the scent’s unexpected notes to life through whimsical storytelling, vibrant colour, and layered textures. To enrich the creative expression, I coordinated efforts with paper artist Samantha Quinn, illustrator Enya Todd, and animator Gary Mayes - combining handcrafted visuals, delicate detailing and motion to deliver a festive campaign that felt both immersive and joyful.

Global campaign to support the launch of  Molton Brown’s 2022 Limited Edition Merry Berries & Mimosa Christmas Collection across Stores, Concessions, Website, Third Parties, Email, Social Media & Digital Advertising.

ART DIRECTION & PRODUCTION | PHOTOGRAPHY, VIDEO & ANIMATION