MARVELLOUS MANDARIN & SPICE

LIMITED EDITION FESTIVE FRAGRANCE COLLECTION CAMPAIGN

A celebration of festive abundance and flavour, Marvellous Mandarin & Spice was inspired by the joyful chaos of the Christmas kitchen — a table scattered with jewel-toned citrus, deep spices, and seasonal warmth. Notes of sparkling mandarin, lively ginger, and aromatic nutmeg were translated into a sensorial campaign rooted in tradition, but styled with a contemporary twist.

I led creative direction from concept through to execution, shaping a rich, cinematic visual world. To bring the scent to life, we collaborated with a motion control camera team and a pneumatic-powered explosive rig — custom-engineered by a former magician’s assistant — to propel ingredients into frame with theatrical precision and playful drama.

The result was an immersive, flavour-first festive campaign that reimagined tradition with energy, movement, and magic.

Global campaign across Stores, Concessions, Website, Third Parties, Email, Social Media & Digital Advertising.

ART DIRECTION & PRODUCTION | PHOTOGRAPHY, VIDEO & ANIMATION