REVEAL YOUR BROWS FULL POTENTIAL

BROW BUILD GEL RELAUNCH CAMPAIGN

A bold refresh for one of Blink Brow Bar’s hero products, this campaign supported the relaunch of Brow Build Gel a volumising formula that delivers instant texture, shape, and definition.

I led art direction across concept and execution - crafting a campaign that played on transformation with a tactile twist. Torn paper textures were used as a visual device to ‘reveal’ fuller, bolder brows - a playful take on the traditional before-and-after. The layered effect echoed the product's own ability to build shape and dimension, instantly.

I expanded the visual language into motion through short-form video and GIF loops: Tear & Reveal animations that visually unfold each brow transformation. Product application in situ - capturing how the gel adds depth and texture in motion.

Used across boutiques in Notting in Hill and Westfield White City and premium concessions in Fenwick of Bond Street, Selfridges Oxford Street and Liberty, as well as digital and social media channels.

ART DIRECTION & PRODUCTION | VM & RETAIL | DIGITAL & WEB | MOVING IMAGE